Marketing Consultant Agency Services: Chaired National and Local Video Strategy and Activation with Budgets Exceeding $250MM, For a Portfolio of Blue-Chip Brands Including:

• Applebee's

• Dr Pepper Snapple Group

• Dyson

• Lionsgate

• Red Robin

• Subaru

• Tyson Foods  

Digital Media Consultant Services: Oversaw Agency-Wide Programmatic Deployment, While Managing and Growing Daypart Allocation For Several Brands Across Interpublic Group Network

 

Spearhead Programmatic Addressable Strategy and Activation for Lionsgate Home Entertainment, Including: 

• Household Addressable

• Zip-Code

• Zone  

Brand Consultant Services: Managed Internal PPC Marketing and External Efforts for Multi-National Corporation & 150 Franchise Locations.     

 

Spearheaded Campaign From Soup-to-Nuts. Including Monthly Budget ($50K+) + End-to-End Deployment. 

• Keyword Research 

• Ad Creative Writing 

• Bid Strategies 

• Campaign Optimizations

 

Media Consultant Services: Spearheaded Client-side Media Strategy, Marketing Partnerships and Buying Activation for Several Flagship Event Properties and Consumer Marketing Efforts for Los Angeles Times

 

Oversaw Trade Media Program and Price Correction of Company's Marketplace Media Rates, While Establishing Departmental Procedures for Media & Marketing