



VIDEO
Marketing Consultant Agency Services: Chaired National and Local Video Strategy and Activation with Budgets Exceeding $250MM, For a Portfolio of Blue-Chip Brands Including:
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Applebee's
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Dr Pepper Snapple Group
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Dyson
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Lionsgate
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Red Robin
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Subaru
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Tyson Foods

PROGRAMMATIC
Digital Media Consultant Services: Oversaw Agency-Wide Programmatic Deployment, While Managing and Growing Daypart Allocation For Several Brands Across Interpublic Group Network
Spearhead Programmatic Addressable Strategy and Activation for Lionsgate Home Entertainment, Including:
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Household Addressable
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Zip-Code
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Zone

PPC
Brand Consultant Services: Managed Internal PPC Marketing and External Efforts for Multi-National Corporation & 150 Franchise Locations.
Spearheaded Campaign From Soup-to-Nuts. Including Monthly Budget ($50K+) + End-to-End Deployment.
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Keyword Research
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Ad Creative Writing
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Bid Strategies
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Campaign Optimizations

Media Consultant Services: Spearheaded Client-side Media Strategy, Marketing Partnerships and Buying Activation for Several Flagship Event Properties and Consumer Marketing Efforts for Los Angeles Times
Oversaw Trade Media Program and Price Correction of Company's Marketplace Media Rates, While Establishing Departmental Procedures for Media & Marketing